Plastic packaging products have experienced many storms, which can be said to "make headlines" in the whole packaging industry. Nevertheless, plastic packaging has never stopped moving forward. The overall trend of the whole industry is to "individual" develop their skills and keep up with the market.

各展身手，緊跟市場

Show your skills and keep up with the market

塑料瓶包裝的飲料、食品在生活中很常見，雖然現在食品飲料的包裝形式呈現多元化：年輕的消費群體喜歡個性化的包裝，對于一些中老年人來說還是對傳統包裝情有獨鐘。不管是傳統還是時尚，塑料包裝似乎都能輕松勝任，特別是在追求個性的大環境下，塑料的可塑性就在包裝舞臺上大放異彩了。

Drinks and food packaged in plastic bottles are very common in life. Although the packaging forms of food and beverage are diversified now: young consumer groups like personalized packaging, but for some middle-aged and elderly people, they still love traditional packaging. Whether traditional or fashionable, plastic packaging seems to be easily competent, especially in the environment of pursuing individuality, the plasticity of plastic shines on the packaging stage.

去年可口可樂推出的個性化塑料瓶標簽，在塑料瓶標簽上印上青春快樂等不同標簽的字體來迎合年輕人個性化的訴求。贏得了很多年輕人的追捧?，F在，國內對于塑料瓶包裝的個性化定制需求越來越強烈，如對禮品包裝個性化的要求。對此，我們認為急需出現幾家的私人定制的塑料瓶企業，專門來滿足市場的這一需求。這個市場會比較特殊，不再是大批量的塑料瓶訂購訂單，而是專注于精品化、個性化的塑料瓶包裝生產和銷售。應對市場需求，希望國內有更多塑料瓶廠家能積極嘗試進入這一領域。

Coca Cola launched a personalized plastic bottle label last year, which printed fonts of different labels such as youth and happiness on the plastic bottle label to meet the personalized demands of young people. It has won the admiration of many young people. Now, the domestic demand for personalized customization of plastic bottle packaging is becoming stronger and stronger, such as the personalized requirements of gift packaging. In this regard, we believe that there is an urgent need for several private customized plastic bottle enterprises to meet this demand of the market. This market will be relatively special. It is no longer a large number of plastic bottle orders, but focuses on the production and sales of high-quality and personalized plastic bottle packaging. In response to market demand, we hope that more domestic plastic bottle manufacturers can actively try to enter this field.

提升自我，尋找市場

Improve yourself and find the market

在時代潮流不斷變化的情況下，人們所具備的審美水平也發生了大的變化。就拿常見的包裝產品來說，其種類也是非常豐富的，而其中塑料包裝袋算是較為主要的一種了。作為一個新的變化，塑料包裝袋的設計風格也在逐漸的產生一些新的元素，個性化的特點正在逐步顯現。在茫茫的商品之中，一些富想象力的商品包裝往往能夠更好的吸引人們的眼球，大程度實現品牌精神的傳遞。

With the changing trend of the times, people's aesthetic level has also changed greatly. Take the common packaging products for example, their types are also very rich, and plastic packaging bags are the main one. As a new change, the design style of plastic packaging bags is also gradually producing some new elements, and the personalized characteristics are gradually emerging. Among the vast number of commodities, some imaginative commodity packaging can often better attract people's attention and realize the transmission of brand spirit to a large extent.

分析來看，到底為何這類包裝會如此的風靡市場呢?其實原因很簡單，那就是因為人們對于個性話的追求日漸破切，傳統的包裝形式不再適應當下的市場需求，這是較為清晰的現狀。

From the analysis, why is this kind of packaging so popular in the market? In fact, the reason is very simple. That is because people's pursuit of personalized words is increasingly broken, and the traditional packaging form no longer meets the current market demand. This is a relatively clear current situation.

當然，個性化的塑料包裝袋離不開好的創意，這是其設計的靈魂所在。對包裝設計師來說，為了更好的做到凸顯個性化特點，需要更加真切的去感受，這樣才能有更深刻的體會。簡單來看，如果沒有好的創意，那么包裝作品就難以在視覺效果上給人一種刺激的感覺，也就和其他的包裝無二，落入了俗套。

Of course, personalized plastic bags are inseparable from good creativity, which is the soul of their design. For packaging designers, in order to better highlight the personalized characteristics, they need to feel more truly, so as to have a deeper experience. In short, if there is no good creativity, the packaging works are difficult to give people a stimulating feeling in the visual effect, which is no different from other packaging and falls into the stereotype.

揚長避短，把握市場

Develop strengths and avoid weaknesses and grasp the market

塑料作為包裝材料，有他的優點和缺點，在使用時要保證良好的應用，優點不斷的發揚，盡量避免塑料瓶的缺點，減少不必要的麻煩，保證塑料瓶的更多作用和價值，促進食品工業的發展及銷售方式的變革。多樣化的產品包裝設計愈加吸引眼球。對比好的幾款產品，更能發現除了較常見的塑料瓶裝，聽裝罐裝、利樂裝、玻璃瓶裝設計明顯增多，不少獨特、方便的包裝設計了消費者的青睞。

As a packaging material, plastic has its advantages and disadvantages. In use, it is necessary to ensure good application and carry forward its advantages. Try to avoid the disadvantages of plastic bottles, reduce unnecessary troubles, ensure more functions and values of plastic bottles, and promote the development of food industry and the reform of sales mode. Diversified product packaging design has attracted more and more attention. Compared with several products, it can be found that in addition to the more common plastic bottles, the designs of tinned cans, Tetra Pak and glass bottles have increased significantly, and many unique and convenient packaging designs have been favored by consumers.

消費者對于進口飲品帶來的產品的“內在”口味特別，“外部”獨特、便捷、人性化的包裝設計的特點樂于接受與嘗試。塑料瓶本身具有的多變顏色、多變外形使之相對其他包裝更具個性。目前市場的個性化包裝走向將影響塑料瓶的設計理念，企業將更多地在個性化研發下功夫以迎合市場的主流。

Consumers are willing to accept and try the "internal" taste of products brought by imported drinks and the characteristics of "external" unique, convenient and humanized packaging design. The changeable colors and shapes of plastic bottles make them more personalized than other packaging. At present, the trend of personalized packaging in the market will affect the design concept of plastic bottles. Enterprises will make more efforts in personalized R & D to meet the mainstream of the market.