Gift box is a relatively new industry in China, and gifts have great attraction and great consumer market. Gift giving expands people's communication circle and interpersonal network, so both individuals and organizations are willing to spend money on gifts. At the same time, in order to attract customers, businesses have also adopted various promotion means. So, how to decorate your gift box to make your gift more popular?

禮品包裝需要根據消費者的需要來設計。相同的產品、相同的包裝和包裝形式，即使不同的色彩配置，往往也會使消費者產生不同的心理效果，并產生不同的促銷效果。例如，有些商品是賣給兒童的，但兒童產品通常是由父母或長輩購買的。因此，孩子的產品不僅要有吸引孩子的能力，還要考慮父母在給孩子購買時的心理需求。

Gift packaging needs to be designed according to the needs of consumers. The same product, the same packaging and packaging form, even if different color configuration, will often make consumers produce different psychological effects and produce different promotion effects. For example, some goods are sold to children, but children's products are usually purchased by parents or elders. Therefore, children's products should not only have the ability to attract children, but also consider the psychological needs of parents when buying for their children.

“定位”是商品合作的產物。定位是研究如何打破現有的包裝裝飾形式和合作伙伴的水平。如果別人的產品包裝突出了原產地，而原產地是它的優勢，那么我們應該突出產品其他方面的優勢，特別是我們的合作伙伴的特點。這是戰略方向的考慮，也是制定解決方案的途徑。所謂定位就是強調優勢。

"Positioning" is the product of commodity cooperation. Positioning is to study how to break the existing packaging decoration form and the level of partners. If other people's product packaging highlights the origin, and the origin is its advantage, then we should highlight the advantages of other aspects of the product, especially the characteristics of our partners. This is the consideration of strategic direction and the way to formulate solutions. The so-called positioning is to emphasize advantages.

追求新奇、美妙和創新是人們的共同心理。當人們習慣了現代風格的包裝后，他們會對傳統風格的包裝感興趣。在大多數情況下，每個包裝和裝飾都應該突出，或突出品牌特征，特征可以放在包裝的側面或背面，或突出到產品或消費者。因為包裝圖片是有限的，所以較好突出某個方面，使結果更強烈，更美好。

The pursuit of novelty, beauty and innovation is people's common psychology. When people get used to modern style packaging, they will be interested in traditional style packaging. In most cases, each package and decoration should highlight or highlight the brand features, which can be placed on the side or back of the package, or to the product or consumer. Because the packaging pictures are limited, it is better to highlight one aspect to make the results stronger and better.

禮品贈送在生活中越來越常見，消費者對禮品包裝盒的選擇也是越來越考究。設計師需要充分考慮到不同人群的不同心理需求，從選材、色調、形狀、圖案等等因素綜合考量來設計產品，以滿足各種消費群體。同時還要結合環保、無害等設計要求，設計出用戶喜愛的包裝產品。

Gifts are becoming more and more common in life, and consumers' choice of gift boxes is becoming more and more exquisite. Designers need to fully consider the different psychological needs of different groups and design products from the comprehensive consideration of material selection, color, shape, pattern and other factors, so as to meet various consumer groups. At the same time, the packaging products loved by users should be designed in combination with the design requirements of environmental protection and harmlessness.